Target Promotions | Spreads
What I delivered
Designed and executed various spreads across multiple categories
Creating visually compelling spreads can often be the most challenging part of an ad.
Factors like increased densification, more price points, incoherence amongst product categories as well as having to stay within the confines of meeting specific marketing and merchandising objectives adds to the challenge. From initial concept to final execution I focused on designing visually compelling spreads that conveyed both style and value delivering on the “expect more, pay less” promise.