Client
Target
What I delivered
3+ seasons of In-Store Signage for RTW & Men's categories
I was tasked to create signage that closely aligned with Target’s overarching seasonal brand campaigns all while elevating Target’s seasonal merchandise.
Myself along with the in-store marketing team worked closely with Peterson Milla Hooks on campaigns and concepts. Signage types included informational as well as aspirational and were displayed in-stores nationwide. Focal walls and low walls were a big focus and took a wealth of knowledge— understanding how each sign played out in various store models.
Fall 2007 Men's In-Store Marketing
Role: Concept development of walls and floor signing to align with “Style For Less” campaign
Spring 2008 RTW In-Store Marketing
Role: Concept development of walls and floor signing to align with the “Hello Goodbuy” campaign. Incorporated color schemes throughout the walls matching color of hardlines props on focal walls with color of lowwall panels for a smooth transition between.
Spring 2008 RTW Merona Enhancement Fixture
Role: Concept development integrating elements of Merona’s brand redesign.
Introduced Merona’s packaging pattern as wallpaper for room settings and pattern for non-photography elements of the enhancement.
Spring 2008 Men’s Merona Enhancement Fixture
Role: Concept development incorporating elements of dimension.
Brainstormed and prototyped ideas with print buyers to create seamless looking slip on box for easy in-store execution
Fall 2008 RTW In-Store Marketing Concept
Role: Concept development of focal walls and low walls to align with the 2nd season of the “Hello Goodbuy” campaign.
Fall 2008 Mens In-Store Marketing Concept
Concept development of focal walls and low walls to align with the 2nd season of the “Hello Goodbuy” campaign.
