![](https://cdn.myportfolio.com/6671df48-2312-469d-bcf3-6e33c4e8d39e/1ba7abf5-22bb-400f-adf1-7be0298f290d_rw_1920.jpg?h=4d86fddeef349093d4097670a3cf66fa)
Client
Crate&Barrel
What was delivered
BestBuys Catalog redesign + Tool Kit
Crate&Barrel is a US-based industry-leading home furnishings and accessories specialty retailer. It is known for high-quality design, excellent value and clear functionality.
Myself, along with three other colleagues collaborated with Crate&Barrel to help evolve and distinguish its BestBuys catalog from its more upscale and inspirational counterpart. After a marathon ideation session talking through how to best accomplish this we came up with a distinct style and toolkit that showcased Crate&Barrel’s beautiful, well-made products all while elevating their value-price position of the BestBuys catalog.
![](https://cdn.myportfolio.com/6671df48-2312-469d-bcf3-6e33c4e8d39e/b3b3fab2-d365-47a2-bffe-d69b7688c3f7_rw_1920.jpg?h=5601c2611aee13c1cd3bbd470a286a26)
![](https://cdn.myportfolio.com/6671df48-2312-469d-bcf3-6e33c4e8d39e/f145b653-6b3d-4fd8-935a-a460f2e42436_rw_1920.jpg?h=d2bc0551d29b29188cf78921cf91e6e5)
![](https://cdn.myportfolio.com/6671df48-2312-469d-bcf3-6e33c4e8d39e/99645364-0a15-49c2-93a8-e9422abe4554_rw_1920.jpg?h=e2ae8ede0e202fe08ad32a3a55e8fd0e)
![](https://cdn.myportfolio.com/6671df48-2312-469d-bcf3-6e33c4e8d39e/6af1fdc2-6f80-449d-b3ef-08c07b595fd3_rw_1920.jpg?h=4e773546fd144cbdb9c131e701f88cf8)
Style Guide | Tool Kit
Included in the new style guide, select prices were elevated in size and a variable grid was designed (and then broken) to add depth and interest. Promotional messaging and copy tone were also defined.
I designed four of the six final concepts chosen by Crate&Barrel’s creative manager and CMO. These concepts were then used as a benchmark moving forward for Crate&Barrel’s internal team.
![](https://cdn.myportfolio.com/6671df48-2312-469d-bcf3-6e33c4e8d39e/0cb1b559-2bdd-4df2-a9d3-21e78c85ac52_rw_1920.jpg?h=e4127a35970378071a7ab2b24229e3d1)