Target Promotions | Special Projects
What I delivered
Designed and executed various projects that aligned with company wide campaigns or stand alone special projects within the weekly ad.
As the name implies special projects for the Target Weekly Ad are exactly that— special!
They are not only special in size and function but have specific themes and significant promotions. Holiday campaign work also falls within this category.
Over the years I have become well versed in designing and executing creative for this category since this was one of my main roles working alongside and supporting the weekly ad promo team. I also worked on various style guides taking an overarching campaign and translating it into specific copy & tone, special graphics, & photo style that worked uniquely for the Weekly Ad. Samples spreads were often included within this scope of work and then shared out with the rest of the Weekly Ad promo team.